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Beauty Industry, Beauty Launches

Calling All Marketers and Product Developers

A seminar filled with advice on packaging, marketing and distribution tips for a new product launch.

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By: Jamie Matusow

Editor-in-Chief

Cynthia Beesemyer, founder and president, The Brand Initiative LLC, will be presenting the conference, “Launching a Product in the Highly Competitive Beauty World” during HBA Global Expo.

The session will take place 10 am – 10:35 am on the first day of the show, Tuesday June 10th.
Beesemyer will discuss how to choose the right packaging, as well as the best suppliers to execute the concept; how to determine the distribution for your product; and tips on managing the marketing plan.

Attendees will hear a personal ‘concept to consumer’ story, plus insights about what helped lead the brand to success.

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